The still image is extracted from the new ING Direct campaign signed Leo Burnett. The interest of this posting is to scale its character metapubblicitario. It is a question of a communication system that uses a form of "communicative resonance" characteristic of advertising language in this case is internal, that is confined by time and space of the visual sequence of the spot, be it external, referring to forms of advertising parallel to the television message. A system, in short, in which coexist simultaneously on the same floor and all forms of advertising by establishing cross relationships on many levels, but especially coming out of posters postpone quandro confined to external forms of communication and heterogeneous the same message. Live like a hypertext animated website, toll free, logo, posters and word of mouth, primitive and found a vehicle for information. And it is the physical presence of resonance allow people outside of these mediums, such as connecting link between staged and real. It is no coincidence that a speech refounding medium information comes from an online bank, which has neither the physical spaces where conventional time they establish a relationship with their users. The space and time such a product is completely dictated by the customer, who himself becomes half prince of communications.
The still image is extracted from the new ING Direct campaign signed Leo Burnett. The interest of this posting is to scale its character metapubblicitario. It is a question of a communication system that uses a form of "communicative resonance" characteristic of advertising language in this case is internal, that is confined by time and space of the visual sequence of the spot, be it external, referring to forms of advertising parallel to the television message. A system, in short, in which coexist simultaneously on the same floor and all forms of advertising by establishing cross relationships on many levels, but especially coming out of posters postpone quandro confined to external forms of communication and heterogeneous the same message. Live like a hypertext animated website, toll free, logo, posters and word of mouth, primitive and found a vehicle for information. And it is the physical presence of resonance allow people outside of these mediums, such as connecting link between staged and real. 
It is no coincidence that a speech refounding medium information comes from an online bank, which has neither the physical spaces where conventional time they establish a relationship with their users. The space and time such a product is completely dictated by the customer, who himself becomes half prince of communications. 
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